Bernadette Jiwa

Difference: the One-page Method for Reimagining Your Business and Reinventing Your Marketing Bernadette Jiwa

Publisher Marketing:"This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there." Seth Godin Marketing is not a department it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage by being different or better, more visible, or just plain louder. What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition? "Difference" lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognise opportunities that create value, to develop products and services that people want, and to matter to your customers." Contributor Bio:  Jiwa, Bernadette Bernadette Jiwa was voted Australia's Best Business Blogger in 2012. She works as a brand strategist with entrepreneurs from around the world showing them how to stand out with a better story and make their ideas matter. You can find her at www. TheStoryofTelling.com