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![Cover for Soumodip Sarkar · Innovation, Market Archetypes and Outcome: An Integrated Framework (Paperback Book) [Softcover reprint of hardcover 1st ed. 2007 edition] (2010)](https://imusic.b-cdn.net/images/item/original/343/9783790825343.jpg?soumodip-sarkar-2010-innovation-market-archetypes-and-outcome-an-integrated-framework-paperback-book&class=scaled&v=1487280169)
![Cover for Soumodip Sarkar · Innovation, Market Archetypes and Outcome: An Integrated Framework (Hardcover Book) [2007 edition] (2007)](https://imusic.b-cdn.net/images/item/original/458/9783790819458.jpg?soumodip-sarkar-2007-innovation-market-archetypes-and-outcome-an-integrated-framework-hardcover-book&class=scaled&v=1487280169)