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Managing Customer Relationships on the Internet - International Business and Management Lindstrand
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Managing Customer Relationships on the Internet - International Business and Management
Lindstrand
One important marketing issue is how to initiate, develop, and manage relationships with customers through the Internet. This book aims to improve our knowledge on utilization of the Internet in marketing. It offers theoretical as well empirical knowledge on managing customer relationships on the Internet.
320 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 9 de noviembre de 2005 |
| ISBN13 | 9780080441245 |
| Editores | Emerald Publishing Limited |
| Páginas | 320 |
| Dimensiones | 156 × 234 × 19 mm · 646 g |
| Lengua | Inglés |
| Editor | Johanson, Jan |
| Editor | Lindstrand, Angelica |
| Editor | Sharma, Dharma Deo |
