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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges Le Meunier-FitzHugh, Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia)
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Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
Le Meunier-FitzHugh, Kenneth (Senior Lecturer in Marketing, Senior Lecturer in Marketing, Norwich Business School, University of East Anglia)
The main aim of this book is to consider how the sales function informs business strategy. The book considers how sales organisations are responding to increasing competition, more demanding customers and more complex selling environment, and offers discussions of some of the possible solutions to these challenges.
224 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 16 de junio de 2016 |
| ISBN13 | 9780198706632 |
| Editores | Oxford University Press |
| Páginas | 216 |
| Dimensiones | 165 × 237 × 18 mm · 472 g |
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