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Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management 1.º edición
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Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
171 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 18 de junio de 2012 |
| ISBN13 | 9780415628907 |
| Editores | Taylor & Francis Ltd |
| Páginas | 171 |
| Dimensiones | 180 × 253 × 19 mm · 494 g |
| Lengua | Inglés |
| Editor | Cui, Charles |
| Editor | Piacentini, Maria (University of Lancaster, UK) |
