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Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management 1.º edición
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Multicultural Perspectives in Customer Behaviour - Key Issues in Marketing Management
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.
197 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 4 de julio de 2014 |
| ISBN13 | 9781138008922 |
| Editores | Taylor & Francis Ltd |
| Páginas | 184 |
| Dimensiones | 150 × 220 × 10 mm · 317 g |
| Lengua | Inglés |
| Editor | Cui, Charles |
| Editor | Piacentini, Maria (University of Lancaster, UK) |
