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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust Kate Hartley
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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Kate Hartley
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de agosto de 2019 |
| ISBN13 | 9780749486501 |
| Editores | Kogan Page Ltd |
| Páginas | 256 |
| Dimensiones | 234 × 159 × 15 mm · 406 g |
| Lengua | Inglés |
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