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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust Kate Hartley
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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Kate Hartley
Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de agosto de 2019 |
| ISBN13 | 9780749498924 |
| Editores | Kogan Page Ltd |
| Páginas | 256 |
| Dimensiones | 163 × 241 × 22 mm · 504 g |
| Lengua | Inglés |
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