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The New Icons?: The Art of Television Advertising Paul Rutherford
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The New Icons?: The Art of Television Advertising
Paul Rutherford
Tracing commercials from the late 1940s, when they made their first appearance, to the early 1990s, Rutherford focuses on the shape and character of actual commercials as well as on what we do with them.
270 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 1 de marzo de 1994 |
| ISBN13 | 9780802074287 |
| Editores | University of Toronto Press |
| Páginas | 270 |
| Dimensiones | 152 × 229 × 20 mm · 435 g |
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