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Advances In Business And Management Forecasting Kenneth D. Lawrence-Ronald K. Klimberg
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Advances In Business And Management Forecasting
Kenneth D. Lawrence-Ronald K. Klimberg
Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.
208 pages, Illustrations
| Medios de comunicación | Libros Book |
| Publicado | 16 de noviembre de 2011 |
| ISBN13 | 9780857249593 |
| Editores | Emerald Publishing Limited |
| Páginas | 208 |
| Dimensiones | 158 × 237 × 21 mm · 499 g |
| Lengua | Inglés |
| Editor de series | Lawrence, Kenneth D. |
