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Standing Room Only: Strategies for Marketing the Performing Arts Philip Kotler
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Standing Room Only: Strategies for Marketing the Performing Arts
Philip Kotler
Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management, illustrated through numerous examples. This book argues that by embracing various marketing principles and launching marketing strategies, music, theater, and dance organizations can fulfill their artistic missions.
576 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1997 |
| ISBN13 | 9780875847375 |
| Editores | Harvard Business School Publishing |
| Páginas | 576 |
| Dimensiones | 198 × 242 × 44 mm · 1,07 kg |
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