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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
200 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 10 de noviembre de 2022 |
| ISBN13 | 9781032248486 |
| Editores | Taylor & Francis Ltd |
| Páginas | 206 |
| Dimensiones | 163 × 240 × 18 mm · 446 g |
| Lengua | Inglés |
| Editor | Quach, Sara (Griffith University, Australia) |
| Editor | Thaichon, Park (University of Southern Queensland, Australia) |
