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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
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Artificial Intelligence for Marketing Management - Routledge Studies in Marketing
Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.
206 pages, 16 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black an
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 27 de mayo de 2024 |
| ISBN13 | 9781032248493 |
| Editores | Taylor & Francis Ltd |
| Páginas | 206 |
| Dimensiones | 157 × 234 × 19 mm · 342 g |
| Lengua | Inglés |
| Editor | Quach, Sara (Griffith University, Australia) |
| Editor | Thaichon, Park (University of Southern Queensland, Australia) |
