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Consumer Behaviour and Analytics - Mastering Business Analytics Smith, Andrew (Nottingham University Business School, UK) 2.º edición
Consumer Behaviour and Analytics - Mastering Business Analytics
Smith, Andrew (Nottingham University Business School, UK)
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
204 pages, 22 Tables, black and white; 69 Line drawings, black and white; 1 Halftones, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 8 de noviembre de 2023 |
| ISBN13 | 9781032388342 |
| Editores | Taylor & Francis Ltd |
| Páginas | 214 |
| Dimensiones | 234 × 157 × 18 mm · 360 g |
| Lengua | Inglés |