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Consumer Decision-Making, Analytics and AI - Routledge Studies in Marketing Smith, Andrew (Nottingham University Business School, UK)
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Consumer Decision-Making, Analytics and AI - Routledge Studies in Marketing
Smith, Andrew (Nottingham University Business School, UK)
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 16 de octubre de 2026 |
| ISBN13 | 9781032830452 |
| Editores | Taylor & Francis Ltd |
| Páginas | 142 |
| Dimensiones | 150 × 220 × 10 mm · 231 g |
