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Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East - Routledge Studies in Marketing
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Marketing in Developing Nations: Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East - Routledge Studies in Marketing
The developing markets of Africa, Asia and the Middle-East are quickly becoming the future of world economic and trade development. They are affluent in terms of population, resources, and market expansion with rising interests of the EU, USA and multi-national corporations in the region.
250 pages, 20 Halftones, black and white; 20 Illustrations, black and white
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 3 de octubre de 2024 |
| ISBN13 | 9781032578347 |
| Editores | Taylor & Francis Ltd |
| Páginas | 122 |
| Dimensiones | 150 × 220 × 20 mm · 420 g |
| Lengua | Inglés |
| Editor | Oniku, Ayodele C. (University of Lagos, Nigeria) |
