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Consumer Decision-Making, Analytics and AI - Routledge Studies in Marketing Smith, Andrew (Nottingham University Business School, UK)
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Consumer Decision-Making, Analytics and AI - Routledge Studies in Marketing
Smith, Andrew (Nottingham University Business School, UK)
Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 27 de junio de 2025 |
| ISBN13 | 9781032830445 |
| Editores | Taylor & Francis Ltd |
| Páginas | 142 |
| Dimensiones | 150 × 220 × 20 mm · 460 g |
| Lengua | Inglés |
