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Contemporary Issues in Sports Marketing
Contemporary Issues in Sports Marketing
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
121 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de febrero de 2025 |
| ISBN13 | 9781032968353 |
| Editores | Taylor & Francis Ltd |
| Páginas | 126 |
| Dimensiones | 150 × 220 × 20 mm · 400 g |
| Lengua | Inglés |
| Editor | Manoli, Argyro Elisavet (University of Bergamo, Italy) |