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Contemporary Issues in Sports Marketing
Contemporary Issues in Sports Marketing
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 20 de julio de 2026 |
| ISBN13 | 9781032968377 |
| Editores | Taylor & Francis Ltd |
| Páginas | 126 |
| Dimensiones | 150 × 220 × 10 mm · 231 g |
| Editor | Manoli, Argyro Elisavet (University of Bergamo, Italy) |