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Consumer Behaviour: Applications in Marketing Robert East 5 Revised edition
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Consumer Behaviour: Applications in Marketing
Robert East
Move beyond basic psychology with this critical, research-led approach to consumer behaviour. This new edition is fully updated with insights on AI, digital advertising, and behavioural finance.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 12 de diciembre de 2026 |
| ISBN13 | 9781036206420 |
| Editores | SAGE Publications Ltd |
| Páginas | 424 |
| Dimensiones | 150 × 220 × 20 mm · 668 g (Peso (estimado)) |
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