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Netnography: Qualitative Digital Inquiry for the Age of AI Robert V. Kozinets 4 Revised edition
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Netnography: Qualitative Digital Inquiry for the Age of AI
Robert V. Kozinets
Written by Robert Kozinets, pioneer of Netnography, this is the definitive guide to the method from its original creator. Combining authoritative theory with practical step-by-step guidance, it remains the only book that both defines Netnography and shows students how to conduct netnographic research in today's AI-enabled, digitally connected world.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 8 de mayo de 2027 |
| ISBN13 | 9781036217044 |
| Editores | SAGE Publications Ltd |
| Páginas | 352 |
| Dimensiones | 150 × 220 × 10 mm · 530 g (Peso (estimado)) |
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