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Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice Anna K. Zarkada
Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice
Anna K. Zarkada
Integrated Marketing Communications for Sustainable Prosperity uses global case studies to teach students and professionals how to use Integrated Marketing Communications (IMC) as a force for positive change in the world and a tool for achieving sustainable prosperity for all.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Pendiente de lanzamiento | 26 de noviembre de 2026 |
| ISBN13 | 9781041158158 |
| Editores | Taylor & Francis Ltd |
| Páginas | 406 |
| Dimensiones | 150 × 220 × 10 mm · 610 g (Peso (estimado)) |