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Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice Anna K. Zarkada
Integrated Marketing Communications for Sustainable Prosperity: Theory and Practice
Anna K. Zarkada
Integrated Marketing Communications for Sustainable Prosperity uses global case studies to teach students and professionals how to use Integrated Marketing Communications (IMC) as a force for positive change in the world and a tool for achieving sustainable prosperity for all.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Pendiente de lanzamiento | 26 de noviembre de 2026 |
| ISBN13 | 9781041158172 |
| Editores | Taylor & Francis Ltd |
| Páginas | 406 |
| Dimensiones | 150 × 220 × 20 mm · 641 g (Peso (estimado)) |