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Understanding Multinationals from Emerging Markets Alvaro Cuervo-cazzura
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Understanding Multinationals from Emerging Markets
Alvaro Cuervo-cazzura
In this book, a distinguished group of researchers provide a state-of-the-art analysis of emerging market multinationals (EMNCs). They tackle fundamental theoretical questions and assess the unique strategies and behavior of successful EMNCs. Scholars and graduate students, as well as consultants of multinational companies, will find this book of interest.
344 pages, 16 b/w illus. 18 tables
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 16 de julio de 2015 |
| ISBN13 | 9781107698321 |
| Editores | Cambridge University Press |
| Páginas | 344 |
| Dimensiones | 151 × 227 × 23 mm · 502 g |
| Lengua | Inglés |
| Editor | Cuervo-Cazurra, Alvaro (Northeastern University, Boston) |
| Editor | Ramamurti, Ravi (Northeastern University, Boston) |
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