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Innovating for the Middle of the Pyramid in Emerging Countries
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Innovating for the Middle of the Pyramid in Emerging Countries
This volume provides novel insights on how firms innovate products and services to match the distinct needs of the underserved and growing middle classes (i.e. the middle of the pyramid) of emerging markets. It will be useful for managers, consultants, researchers, and students interested in emerging economies and innovation.
406 pages, Worked examples or Exercises
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 21 de marzo de 2024 |
| ISBN13 | 9781108727136 |
| Editores | Cambridge University Press |
| Páginas | 408 |
| Dimensiones | 229 × 152 × 23 mm · 578 g |
| Editor | Cuervo-Cazurra, Alvaro (Northeastern University, Boston) |
| Editor | Montoya, Miguel A. |
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