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Consumer Behaviour and Analytics - Mastering Business Analytics Smith, Andrew (Nottingham University Business School, UK) 1.º edición
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Consumer Behaviour and Analytics - Mastering Business Analytics
Smith, Andrew (Nottingham University Business School, UK)
This volume provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this text reviews the issues and concepts essential for navigating this new terrain. It demonstrates how we can use data driven insight and research in order to inform knowledge driven decision making.
204 pages, 76 Line drawings, black and white; 3 Halftones, black and white; 23 Tables, black and whi
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de agosto de 2019 |
| ISBN13 | 9781138592650 |
| Editores | Taylor & Francis Ltd |
| Páginas | 204 |
| Dimensiones | 233 × 159 × 12 mm · 286 g |
| Lengua | Inglés |