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Advances in Corporate Branding - Journal of Brand Management: Advanced Collections John M T Balmer Softcover Reprint of the Original 1st 2017 edition
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Advances in Corporate Branding - Journal of Brand Management: Advanced Collections
John M T Balmer
This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date.
205 pages, XIII, 205 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 28 de abril de 2018 |
| ISBN13 | 9781349957989 |
| Editores | Palgrave Macmillan |
| Páginas | 205 |
| Dimensiones | 150 × 220 × 10 mm · 258 g |
| Lengua | Inglés |
| Editor | Balmer, John M. T. |
| Editor | Brexendorf, Tim Oliver |
| Editor | Kernstock, Joachim |
| Editor | Powell, Shaun M. |
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