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Advances in Chinese Brand Management - Journal of Brand Management: Advanced Collections John M T Balmer Softcover reprint of the original 1st ed. 2017 edition
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Advances in Chinese Brand Management - Journal of Brand Management: Advanced Collections
John M T Balmer
Providing an overview of the development and management of brands in China, Advances in Chinese Brand Management also contains case studies of centuries old and greatly loved Chinese Corporate heritage brands, luxury brands, prominent cultural brands and foreign brands in China.
354 pages, X, 354 p.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 29 de junio de 2018 |
| ISBN13 | 9781349957996 |
| Editores | Palgrave Macmillan |
| Páginas | 354 |
| Dimensiones | 150 × 220 × 10 mm · 439 g |
| Lengua | Inglés |
| Editor | Balmer, John M. T. |
| Editor | Chen, Weifeng |
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