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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales Dr Rachel Lawes
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Using Semiotics in Retail: Leverage Consumer Insight to Engage Shoppers and Boost Sales
Dr Rachel Lawes
Boost sales, increase brand recognition and create engaging shopper experiences with this practical guide to applying semiotic insights to both online and in-store retail.
256 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 3 de febrero de 2022 |
| ISBN13 | 9781398603820 |
| Editores | Kogan Page Ltd |
| Páginas | 296 |
| Dimensiones | 233 × 158 × 26 mm · 470 g |
| Lengua | Inglés |
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