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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Arthur Asa Berger Fifth edition
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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Arthur Asa Berger
Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
276 pages, 47 black & white illustrations, 34 black & white halftones, 22 tables
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de enero de 2015 |
| ISBN13 | 9781442241244 |
| Editores | Rowman & Littlefield |
| Páginas | 276 |
| Dimensiones | 237 × 161 × 28 mm · 480 g |
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