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Marketing Ethics & Society Lynne Eagle
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Marketing Ethics & Society
Lynne Eagle
Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges.
320 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 8 de octubre de 2015 |
| ISBN13 | 9781446296615 |
| Editores | SAGE Publications Ltd |
| Páginas | 320 |
| Dimensiones | 240 × 194 × 21 mm · 726 g |
| Lengua | Inglés |
| Editor | Dahl, Stephan |
| Editor | Eagle, Lynne |
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