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The SAGE Handbook of Marketing Ethics Lynne Eagle
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The SAGE Handbook of Marketing Ethics
Lynne Eagle
This new handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions.
600 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 19 de octubre de 2020 |
| ISBN13 | 9781529709292 |
| Editores | SAGE Publications Ltd |
| Páginas | 576 |
| Dimensiones | 252 × 182 × 40 mm · 1,21 kg |
| Lengua | Inglés |
| Editor | Dahl, Stephan |
| Editor | De Pelsmacker, Patrick |
| Editor | Eagle, Lynne |
| Editor | Taylor, Charles R |
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