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Consumer Behaviour: Applications in Marketing Robert East 3 Revised edition
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Consumer Behaviour: Applications in Marketing
Robert East
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
368 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 24 de noviembre de 2016 |
| ISBN13 | 9781473919501 |
| Editores | SAGE Publications Ltd |
| Páginas | 368 |
| Dimensiones | 216 × 233 × 20 mm · 660 g |
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