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The Definitive Guide to Brand Building Robert Donnelly
The Definitive Guide to Brand Building
Robert Donnelly
Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.
277 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 17 de enero de 2018 |
| ISBN13 | 9781524955588 |
| Editores | Kendall/Hunt Publishing Co ,U.S. |
| Páginas | 277 |
| Dimensiones | 211 × 274 × 5 mm · 181 g |
| Lengua | Inglés |
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