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Strategic Social Marketing: For Behaviour and Social Change French, Jeff (Strategic Social Marketing Ltd, UK) 2 Revised edition
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Strategic Social Marketing: For Behaviour and Social Change
French, Jeff (Strategic Social Marketing Ltd, UK)
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
576 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 22 de noviembre de 2019 |
| ISBN13 | 9781526446046 |
| Editores | SAGE Publications Ltd |
| Páginas | 576 |
| Dimensiones | 231 × 186 × 37 mm · 1,04 kg |
| Lengua | Inglés |
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