Recomienda este artículo a tus amigos:
Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell Nancy F. Koehn
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Nancy F. Koehn
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Brand New: How Entrepreneurs Earned Consumers' Trust, from Wedgwood to Dell
Nancy F. Koehn
Introduces readers to six leaders of brand creation who lived and worked during periods of widespread change - Josiah Wedgwood in the Industrial Revolution; Henry Heinz and Marshall Field in the Transportation and Communication Revolution; and Estee Lauder, Howard Schultz of Starbucks, and Michael Dell in the Information Revolution.
448 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de marzo de 2001 |
| ISBN13 | 9781578512218 |
| Editores | Harvard Business School Publishing |
| Páginas | 448 |
| Dimensiones | 165 × 238 × 40 mm · 948 g |
