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Category Killers: the Retail Revolution and Its Impact on Consumer Culture Robert Spector
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Category Killers: the Retail Revolution and Its Impact on Consumer Culture
Robert Spector
Retail is a dog-eat-dog world - and nobody has cannibalized market share more ruthlessly or influenced consumers, communities and competition around the world more profoundly than "category killers" like Wal-Mart, Toys R Us, and Costco. This book explores how they did it, and what other companies can glean from their strategies.
256 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 2005 |
| ISBN13 | 9781578519606 |
| Editores | Harvard Business School Publishing |
| Páginas | 256 |
| Dimensiones | 163 × 239 × 23 mm · 503 g |
