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Product and Brand Management Daniel Slone
Product and Brand Management
Daniel Slone
Explores the concepts of product and brand management and their applications in real life and the impact they have in our day-to-day living. Each chapter presents a wealth of knowledge regarding the various definitions and sub-divisions of product and brand management, their importance, and how they are used in the business world.
316 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de noviembre de 2017 |
| ISBN13 | 9781773613024 |
| Editores | Arcler Education Inc |
| Páginas | 316 |
| Dimensiones | 150 × 220 × 20 mm · 507 g (Peso (estimado)) |