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Marketing of Hospitality Services
Abhishek Singh
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. The book covers a broad range of topics, such as customer satisfaction, the healthcare service, and microfinance, and is designed for students, academics, practitioners, and professionals.
261 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 1 de diciembre de 2018 |
| ISBN13 | 9781773614335 |
| Editores | Arcler Education Inc |
| Páginas | 261 |
| Dimensiones | 150 × 220 × 20 mm · 555 g (Peso (estimado)) |
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