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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting changes in consumer behaviour and shopping destinations and new technologies. The book features research on topics such as consumer dynamics, experimental marketing, and retail technology.
325 pages
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 21 de febrero de 2020 |
| ISBN13 | 9781799822202 |
| Editores | IGI Global |
| Páginas | 325 |
| Dimensiones | 150 × 220 × 20 mm · 997 g |
| Lengua | Inglés |
| Editor | Elmashhara, Maher Georges |
| Editor | Soares, Ana Maria |
