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Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
Discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behaviour and shopping destinations and new technologies in retailing.
325 pages
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 7 de febrero de 2020 |
| ISBN13 | 9781799822219 |
| Editores | IGI Global |
| Páginas | 325 |
| Dimensiones | 150 × 220 × 10 mm · 775 g |
| Lengua | Inglés |
| Editor | Elmashhara, Maher Georges |
| Editor | Soares, Ana Maria |
