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The SAGE Handbook of Marketing Theory Barbara Stern-Pauline Maclaran-Michael Saren-Mark
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The SAGE Handbook of Marketing Theory
Barbara Stern-Pauline Maclaran-Michael Saren-Mark
Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.
544 pages, illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de diciembre de 2009 |
| ISBN13 | 9781847875051 |
| Editores | SAGE Publications Ltd |
| Páginas | 544 |
| Dimensiones | 252 × 179 × 34 mm · 1,13 kg |
| Lengua | Inglés |
| Editor | Maclaran, Pauline |
| Editor | Saren, Michael |
| Editor | Stern, Barbara |
| Editor | Tadajewski, Mark |
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