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Critical Marketing Studies - SAGE Library in Marketing Mark Tadajewski
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Critical Marketing Studies - SAGE Library in Marketing
Mark Tadajewski
Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, political and economic arenas.
1264 pages, Illustrations
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 23 de abril de 2009 |
| ISBN13 | 9781847875709 |
| Editores | SAGE Publications Ltd |
| Páginas | 1264 |
| Dimensiones | 170 × 246 × 90 mm · 2,44 kg |
| Editor | Maclaran, Pauline |
| Editor | Tadajewski, Mark |
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