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Building A Better Business: The Key to Future Marketing, Management and Motivation
Patrick Dixon
Shows how you can build a better and more successful business and achieve more satisfaction in the process. This book includes chapters on better ways to win and keep customers, better kinds of products and services, better brands for lasting value, better marketing, better public relations and publicity, and better leadership.
354 pages, black & white illustrations
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de marzo de 2005 |
| ISBN13 | 9781861977533 |
| Editores | Profile Books Ltd |
| Páginas | 352 |
| Dimensiones | 127 × 204 × 24 mm · 394 g |
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