Recomienda este artículo a tus amigos:
Fundamentals of Marketing - Global Management Series Mckay
¿Tienes un perfil? Iniciar sesión
Recibe notificaciones sobre nuevos lanzamientos de Mckay
Nuestros clientes opinan:
Añadir a tu lista de deseos de iMusic
Fundamentals of Marketing - Global Management Series
Mckay
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.
256 pages, 40 Figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 30 de marzo de 2018 |
| ISBN13 | 9781910158982 |
| Editores | Goodfellow Publishers Limited |
| Páginas | 244 |
| Dimensiones | 244 × 190 × 18 mm · 482 g |
| Editor | Hong Ng, Lai (Heriot Watt University, Malaysia) |
| Editor | Hopkinson, Paul (Heriot Watt University, UK) |
| Editor | McKay, Geraldine (Heriot Watt University, UK) |
Mas por Mckay
Mostrar todo
Más del mismo editor
![Cover for McKercher, Professor Bob (Professor of Tourism in the School of Business, University of Queensland, Australia) · Understanding Tourism: Concepts and theories (Paperback Book) [A revised and updated edition of the previously ti edition] (2024)](https://imusic.b-cdn.net/images/item/original/675/9781915097675.jpg?mckercher-professor-bob-professor-of-tourism-in-the-school-of-business-university-of-queensland-australia-2024-understanding-tourism-concepts-and-theories-paperback-book&class=scaled&v=1713659201)
![Cover for Jay Kandampully · Service Management Principles for Hospitality & Tourism in the Age of Digital Technology (Paperback Book) [4th edition] (2024)](https://imusic.b-cdn.net/images/item/original/705/9781915097705.jpg?jay-kandampully-2024-service-management-principles-for-hospitality-tourism-in-the-age-of-digital-technology-paperback-book&class=scaled&v=1718822355)
![Cover for Raj, Dr Razaq (Principal Lecturer for Research and Enterprise, Leeds Business School, Leeds Beckett University, UK) · Events Management: Principles and Practice (Paperback Book) [4 New edition] (2022)](https://imusic.b-cdn.net/images/item/original/194/9781915097194.jpg?raj-dr-razaq-principal-lecturer-for-research-and-enterprise-leeds-business-school-leeds-beckett-university-uk-2022-events-management-principles-and-practice-paperback-book&class=scaled&v=1720969394)
Ver todo de Mckay ( Ej. Book , Paperback Book , LP y CD )