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Marketing Perspectives - Global Management Series Maclaren
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Marketing Perspectives - Global Management Series
Maclaren
Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing. This book also offers some interesting and useful perspectives on marketing that aren't so often covered, for example managing a marketing budget and an historical perspective on marketing.
256 pages, 40 Figures
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 31 de agosto de 2017 |
| ISBN13 | 9781911396192 |
| Editores | Goodfellow Publishers Limited |
| Páginas | 244 |
| Dimensiones | 150 × 220 × 10 mm · 490 g (Peso (estimado)) |
| Editor | Farrington, Thomas (Heriot Watt University, UK) |
| Editor | MacLaren, Andrew (Heriot Watt University, UK) |
| Editor | O'Gorman, Kevin (Heriot Watt University, UK) |
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