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Marketing Brands in Africa: Perspectives on the Evolution of Branding in an Emerging Market - Palgrave Studies of Marketing in Emerging Economies
240 pages, 20 Illustrations, black and white; X, 240 p. 20 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 12 de septiembre de 2021 |
| ISBN13 | 9783030772031 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 272 |
| Dimensiones | 150 × 220 × 20 mm · 498 g |
| Lengua | Alemán |
| Editor | Appau, Samuelson |
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