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Green Marketing in Emerging Economies: A Communications Perspective - Palgrave Studies of Marketing in Emerging Economies 2022 edition
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Green Marketing in Emerging Economies: A Communications Perspective - Palgrave Studies of Marketing in Emerging Economies
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.
15 Illustrations, black and white; Approx. 280 p. 15 illus.
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 4 de enero de 2022 |
| ISBN13 | 9783030825713 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 279 |
| Dimensiones | 150 × 220 × 20 mm · 508 g |
| Lengua | Alemán |
| Editor | Adeola, Ogechi |
| Editor | Adisa, Isaiah |
| Editor | Hinson, Robert E. |
| Editor | Kirgiz, Ayca Can |
| Editor | Mogaji, Emmanuel |
| Editor | Mukonza, Chipo |
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