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Green Marketing in Emerging Economies: A Communications Perspective - Palgrave Studies of Marketing in Emerging Economies 1st ed. 2022 edition
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Green Marketing in Emerging Economies: A Communications Perspective - Palgrave Studies of Marketing in Emerging Economies
Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product development, green marketing strategy and green advertising.
279 pages, 24 Illustrations, black and white; XIX, 279 p. 24 illus.
| Medios de comunicación | Libros Paperback Book (Libro con tapa blanda y lomo encolado) |
| Publicado | 5 de enero de 2023 |
| ISBN13 | 9783030825744 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 279 |
| Dimensiones | 150 × 220 × 10 mm · 391 g |
| Lengua | Alemán |
| Editor | Adeola, Ogechi |
| Editor | Adisa, Isaiah |
| Editor | Hinson, Robert E. |
| Editor | Kirgiz, Ayca Can |
| Editor | Mogaji, Emmanuel |
| Editor | Mukonza, Chipo |
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