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Digital Business in Africa: Social Media and Related Technologies - Palgrave Studies of Marketing in Emerging Economies 2022 edition
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Digital Business in Africa: Social Media and Related Technologies - Palgrave Studies of Marketing in Emerging Economies
This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers and clients in order to increase effectiveness and efficiency.
20 Illustrations, black and white; Approx. 270 p. 20 illus.; 20 Illustrations, black and white; Appr
| Medios de comunicación | Libros Hardcover Book (Libro con lomo y cubierta duros) |
| Publicado | 30 de junio de 2022 |
| ISBN13 | 9783030934989 |
| Editores | Springer Nature Switzerland AG |
| Páginas | 318 |
| Dimensiones | 159 × 220 × 24 mm · 538 g |
| Lengua | Alemán |
| Editor | Adeola, Ogechi |
| Editor | Edeh, Jude N. |
| Editor | Hinson, Robert E. |
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